Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row.
Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to the Racing Bookmaker of the Year title.
The end of year industry celebration at the stunning disco-themed Artillery Garden in central London also produced two other multiple prize winners, Betradar and Betgenius.
Betradar, a subsidiary of Sportradar AG, scooped the Esports Supplier of the Year and Best Live Streaming Product awards, as well as being highly commended in the Best Virtual Football Product category behind winners Golden Race.
Meanwhile, Betgenius picked up the Best Live Betting Product and the Best Sports Data Product, while being Highly Commended in two other categories, the Esports Supplier of the Year and Marketing Agency of the Year, the latter of which was won by Square in the Air.
More than 500 industry professionals were in attendance to celebrate another outstanding year for sports betting. Each of them was treated to a sparkling wine and cocktail reception, exclusive three-course seated dinner and Christmas themed snacks.
The evening’s entertainment also featured a bespoke ‘Boogie Wonder Nights’ show created by Full circle, a highly competitive set of in-built dodgems and a renowned London DJ.
Here’s the full list of the SBC Awards:
Supplier Award Winners
White Label Supplier of the Year (Sponsored by Favbet)
Winner - BetConstruct
Highly Commended - FSB Tech
Ultraplay
EveryMatrix
InBet Games
Digitain
Sportsbook Supplier of the Year (Sponsored by HiPay)
Winner - SBTech
Highly Commended - BtoBet
Openbet
Kambi
FSB Tech
BetConstruct
OPTIMA
Digitain
Standalone Platform Provider of the Year (Sponsored By Trustly)
Winner - OPTIMA
Highly Commended - Openbet
Amelco
Singular
Tecnalis
EveryMatrix
Vermantia
InBet Games
Marketing Agency of the Year
Winner - Square in the Air
Highly Commended - Betgenius
Digital Fuel Marketing
Heavyweight Sport
Initial Rewards
Best Odds Marketing
Esports Supplier of the Year (Sponsored by Esports Insider)
Winner - Betradar
Highly Commended - Betgenius
Abios
Pinnacle
Ultraplay
RTSmunity
Rising Star in Sports Betting Innovation
Winner - BtoBet
Highly Commended - Bettorlogic
Digital Sports Tech
Qubit
Statscore
Algosport
Delasport
TCM Inplay
Best Live Betting Product
Winner - Betgenius
Highly Commended - SBTech
Sporting Solutions
Metric Gaming
Kambi
Total Performance Data
Betradar
Best Live Streaming Product
Winner - Betradar
Highly Commended - Perform
Golden Race
Racing Post
SIS
Abelson Info
Best Sports Sponsorship (Sponsored by Square in the Air)
Winner - Dafabet
Highly Commended - Ball Street
SportPesa
Betsafe
Best Sports Data Product
Winner - Betgenius
Highly Commended - SportRadar
Statscore
Perform / RunningBall
Total Performance Data
SIS
Don Best Sports
Racing Post
Best Payment Product
Winner - Trustly
Highly Commended - EML
HiPay
EveryMatrix / MoneyMatrix
ECommPay
Jeton Ventures Ltd
Processing.com
CashFlows
W2 Global Data
Best Retail Betting Product
Winner - Vermantia
Highly Commended - OPTIMA
SIS
Crown Technologies
Golden Race
BetConstruct
Best Virtual Football Product
Winner - Golden Race
Highly Commended - Betradar
Inspired Entertainment
Playtech
VsoftCo
Best Virtual Sports Product
Winner - Inspired Entertainment
Highly Commended - Golden Race
Leap Gaming
NSoft
Playtech
Betradar
Kiron Interactive
Vermantia
Best DFS Product
Winner - Oulala
Highly Commended - Swush
Draft Fantasy
EvenBet Gaming
Premier Punt
SportAD
Scout Gaming Group
Best Multi-Channel Supplier (Sponsored by W2 Global)
Winner - Racing Post
Highly Commended - SBTech
Openbet
OPTIMA
BTOBet
Singular
Vermantia
Betgames.tv
Best Sport Themed Game
Winner - InBet Games
Highly Commended - Golden Race
Inspired Entertainment
Vsoft Co
Spiffx Group
Kiron Interactive
Operator/Affiliate Award Winners
Best Affiliate Product Innovation (Sponsored by Intertops)
Winner - LADbible Group
Highly Commended - OLBG
Better Collective
NetRefer
Fresh8 Gaming
Web Analysis Solutions
Setanta Sports Media
Best Affiliate Partner Scheme (Sponsored by Affiliate Insider)
Winner - Energy Partners
Highly Commended - Kindred Affiliates
Sun Bets Affiliates
Mr Green
Pinnacle
Esports Bookmaker of the Year (Sponsored by Betradar)
Winner - Pinnacle
Highly Commended - Danske Spil
Unikrn
ESP.bet
GG.bet
Socially Responsible Bookmaker of the Year (Sponsored by BetConstruct)
Winner - Mr Green
Highly Commended - Unibet
LeoVegas
SportPesa
Marketing Campaign of the Year (Sponsored by SIS)
Winner - Marathonbet
Highly Commended - William Hill
BetBright
Racing Post
BetVictor
Betfred
Mobile Bookmaker of the Year (Sponsored by InBet Games)
Winner - bet365
Highly Commended - LeoVegas Sports
BetBright
1Xbet
Unibet
Sky Bet
Racing Bookmaker of the Year (Sponsored by Racing Post)
Winner - William Hill
Highly Commended - bet365
Fitzdares
Star Sports
Boylesports
BetBright
Football Bookmaker of the Year (Sponsored by Ultraplay)
Winner - bet365
Highly Commended - Sky Bet
BetBright
Unibet
1Xbet
FavBet
Rising Star in Sports Betting (Sponsored by Golden Race)
Winner - LeoVegas Sports
Highly Commended - Mr Green
RedZone Sports
Bookee
LV BET
Betser
Coolbet
Betstars
1Xbet
Adjarabet
Affiliate of the Year (Sponsored by LeoVegas)
Winner - Better Collective
Highly Commended - Catena Media
Livesport Media
Raketech
EasyOdds
Checkd Media
OLBG
Gambling.com Group
Bookmaker of the Year (Sponsored by OPTIMA)
Winner - bet365
Highly Commended - Sky Bet
William Hill
Unibet
Pinnacle
Betsafe
10bet
BetVictor
SBC Hall of Fame Inductees
Paris Smith
Fred Done
Vigen Badalyan